Copywriting.org Interviews Lara Lee Taylor
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Q1. Where are you from?
Toronto, Canada
Q2. How did you discover copywriting?
Copywriting found me – it saved me – I began writing for our family business as I needed an out from my 9-5. I began to receive quality referrals from colleagues, clients, and friends, and once I left my toxic corporate role… I came to love/realize the magic (& ROI) of persuasive copywriting firsthand – my clients were sold!
Q3. What forms of copy do you write?
A range of emails (from creative campaigns, newsletters, sequences, and more) and one-of-a-kind website copy. No two emails are alike, and all website copy is unique.
Q4. What are your favorite niches to write in?
Personal Development, Entrepreneurship & eCommerce
Q5. What is the #1 lesson you've learned as a copywriter?
100% of the time, I craft new ideas to differentiate a brand by creating a new angle, developing the right hook, and showcasing their special something – GOOD COPY IS NOT COOKIE CUTTER!
Q6. Who is your favorite copywriter & why?
Cole Schafer – He’s the perfect blend of Hemingway & Mad Men with a swig of Bukowski. Schafer writes from a deeply rooted place that can make you blush, have you look over your shoulder, or believe in (& buy) a product on the spot.
Q7. Do you have any recent wins to share?
I have wins each day. I deliver quality copy that exceeds my client’s expectations and helps them scale their business. I love what I do – I’m one lucky gal!
Q8. What would you say to a prospective client who wants to hire you?
I may not be the cheapest option, but your investment with me can generate a significant return. I work with purpose-driven brands and passionate entrepreneurs around the globe. Want in?
Q9. What is a good email address for prospective clients to contact you?
lt@laraleetaylor.com