Copywriting.org Interviews Lee Blackwood

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Q1. Where are you from?

Rehoboth Beach, Delaware

Q2. How did you discover copywriting?

Years ago I learned travel writing through AWAI, and always used to get their emails about joining their premier program on Copywriting. I ignored those offers because I thought copywriting was the domain of stodgy old men. Fast forward several years, and after writing for print magazines, I started concentrating on Content Writing online. However, I quickly learned that I couldn’t scale that work unless I cloned myself. I could no longer avoid the copywriting sirens, and finally jumped in with both feet. I LOVE copywriting, and of course, am now kicking myself for not having gone down this path sooner.

Q3. What forms of copy do you write?

emails (and list management), advertorials, sales pages and website copy

Q4. What are your favorite niches to write in?

I tend to favor anything food-related, travel, luxury goods, e-comm, courses and coaches. But I really am open to writing about anything, because I love to explore and research new subjects.

Q5. What is the #1 lesson you've learned as a copywriter?

I’ve learned that people buy with their emotions, and then justify their purchase with logic. So every offer must foremost appeal to someone’s feelings and desires.

Q6. Who is your favorite copywriter & why?

What? That’s like asking who’s your favorite child! There are so many great ones I follow, to learn different angles from each. That way, I become my own unique brand of copywriter.

Q7. Do you have any recent wins to share?

I’m not a seasoned veteran, but have had quick success since I began. One story that stands out was one of my first clients — I completely rewrote his business website. Within 4 hours of making it go live, he had a call from a woman who said she had just found his site, and HAD to hire him. Since then, he’s had several calls like that, and many outright compliments on his website. Best of all, his business has quadrupled!

Q8. What would you say to a prospective client who wants to hire you?

I love helping people grow their business and make lots of money! If that’s what you want, then we need to chat. Today.

Q9. What is a good email address for prospective clients to contact you?

lee@leeblackwood.com