Interviews Lenny Richardson

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Q1. Where are you from?

Northern Virginia

Q2. How did you discover copywriting?

I discovered copywriting as a concept years ago around 2017 while starting my business College Conqueror. Over time, it led me to learn more about people like Frank Kern, Jason Capital, and Dan Kennedy.

Q3. What forms of copy do you write?

Primarily I stick to email. However, I try to apply what I’ve learned about Copywriting to my social media pages as well.

Q4. What are your favorite niches to write in?

My favorite niches are personal development and fitness.

Q5. What is the #1 lesson you've learned as a copywriter?

I’ve learned to keep your sentences concise and conversational.

Q6. Who is your favorite copywriter & why?

I’ll be honest, I don’t really have a favorite copywriter. I try to absorb what I can based on what seems to convert well. In general, I enjoy Dan Kennedy. Jason Capital would also make the top of the list as well.

Q7. Do you have any recent wins to share?

To be honest, I don’t really have a specific win that comes to mind that I’d consider noteworthy.

Q8. What would you say to a prospective client who wants to hire you?

I’d share that we’ll convert more together and give his/her brand or business a more personal touch which I believe is highly appealing to a consumer.

Q9. What is a good email address for prospective clients to contact you?


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