Copywriting.org Interviews Leslie Cox

I once worked as a continuity specialist at a radio station, where I was asked to do copywriting. It was the first time I’d ever heard the term. I’ve always been a great storyteller, and I eventually managed to write actual, award-winning radio spots. The station used to get calls about some of the ads being funny or meaningful–and that activity alone generated more revenue from our on-air advertising sales. The sales staff would sometimes come to me for ideas, BEFORE approaching a business. It helped that I had taken numerous writing courses in college–several at once during a semester, in fact–and I made straight A’s in all of them. I was considered crazy for taking so many writing courses in one go by my classmates. But what can I tell you? Writing is what I live for.