Interviews Leslie Cox

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Q1. Where are you from?

Springfield, Missouri USA

Q2. How did you discover copywriting?

I once worked as a continuity specialist at a radio station, where I was asked to do copywriting. It was the first time I’d ever heard the term. I’ve always been a great storyteller, and I eventually managed to write actual, award-winning radio spots. The station used to get calls about some of the ads being funny or meaningful–and that activity alone generated more revenue from our on-air advertising sales. The sales staff would sometimes come to me for ideas, BEFORE approaching a business. It helped that I had taken numerous writing courses in college–several at once during a semester, in fact–and I made straight A’s in all of them. I was considered crazy for taking so many writing courses in one go by my classmates. But what can I tell you? Writing is what I live for.

Q3. What forms of copy do you write?

Blogs, long-form, sales letters, emails and opt-ins, website content, product descriptions, training manuals and guides, e-commerce, landing pages, white papers, advertising scripts for audio and video, real estate property descriptions, researched articles, LinkedIn bios, business bios…and more.

Q4. What are your favorite niches to write in?

Health and Wellness, Food, Cooking, Travel, Real Estate, Education, Community Outreach

Q5. What is the #1 lesson you've learned as a copywriter?

Read my copy as a reader or member of a target audience–not a copywriter–FIRST. Empathy and understanding of what’s at the other end of copy is KEY to being a successful copywriter.

Q6. Who is your favorite copywriter & why?

Sarah Turner (Sarah Turner Agency). She’s become a mentor, after building her business for a decade, and has reached audiences around the world with her work and teaching. She is the ‘genuine article’ in her work; not just as a copywriter, but as a human being.

Q7. Do you have any recent wins to share?

The clients I have had thus far have asked for confidentiality. But I have been successful in rebranding my copywriting business, and I’m constantly learning the latest trends on what my clients need.

Q8. What would you say to a prospective client who wants to hire you?

You’ll have my full dedication in achieving the best results from the copy I provide. It’s not a ‘job’ for me–it’s a journey with you!

Q9. What is a good email address for prospective clients to contact you?

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