Interviews Liisa Reimann

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Q1. Where are you from?


Q2. How did you discover copywriting?

I’ve always loved writing, of all kinds. When I saw an opening with a company I loved for an in-house copywriter, I jumped at the chance. I didn’t have any formal experience but I wanted it so much, I taught myself what I needed to know!

Q3. What forms of copy do you write?

Emails, social content, and sales pages primarily. I also love to do historical research and genealogy, and so look for opportunities to tell those stories via blogs, family histories, or nominations to the National Register or Historic Places.

Q4. What are your favorite niches to write in?

History and architectural history, fitness, and DIY.

Q5. What is the #1 lesson you've learned as a copywriter?

That pain-point marketing might be effective but it is soul-sucking. And though copywriting is defined as “persuasive” writing, I prefer to inspire people, to speak to their desires, to make them feel empowered to make their own decision based on their desires. Not to squeeze a sale.

Q6. Who is your favorite copywriter & why?

Oh gosh, I love so many writers, I can’t possibly pick just one. Bethany Joy comes to mind right off the bat. She’s funny, straightforward, incredibly smart, brash, isn’t afraid to drop an f-bomb, and just speaks to my soul.

Q7. Do you have any recent wins to share?

I just launched my very own copywriting course! My mission is to build an army of minions and eradicate all the crappy, pain-driven, copy out there! I’m so excited to share my love of writing and also help others find the same freedoms copywriting has given me.

Q8. What would you say to a prospective client who wants to hire you?

I’d first ask them a question: do they have a comprehensive brand style guide in place? If not, they shouldn’t outsource their copy yet as it will lead to frustration and delays (aka extra cost) on all sides. And if they aren’t sure how to create such a guide, I can lead them through that critical process.

Q9. What is a good email address for prospective clients to contact you?

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