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Copywriting.org Interviews Logan Hobson

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Q1. Where are you from?

Japan

Q2. How did you discover copywriting?

I started a craft goods import company with my friend and realized I liked doing the marketing and writing more than anything else. Realized I could probably get paid to do it for others and looked into ways to learn and find clients.

Q3. What forms of copy do you write?

Emails

Q4. What are your favorite niches to write in?

Personal finance and real estate

Q5. What is the #1 lesson you've learned as a copywriter?

Matching the brand voice and personality is the #1 priority when writing for coaches whose business is centered around them and their personality

Q6. Who is your favorite copywriter & why?

Alen Sultanic because he not only cares about copy, but how it all comes together to create a profitable funnel. He is always opening and shares everything that he knows to help aspiring markets. He gets really deep in psychology as well.

Q7. Do you have any recent wins to share?

Crushed a six-figure email launch for my client’s first offer

Q8. What would you say to a prospective client who wants to hire you?

I’ll look over your funnel and see what needs to be improved and write a sample to make sure we’re a good match.

Q9. What is a good email address for prospective clients to contact you?

logan@41copy.com

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