Copywriting.org Interviews Maarten Vaerewijck
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Q1. Where are you from?
Belgium
Q2. How did you discover copywriting?
Mad Men, although it wasn’t until I enabled subtitles that I realized it was ‘copywriting’, instead of ‘copyrighting’. That’s when I began to dig into it.
Q3. What forms of copy do you write?
YouTube ads, sales pages, upsells… Whole funnels basically. Recently I’ve been doing mostly emails.
Q4. What are your favorite niches to write in?
Survival, Tactical/Guns, Fitness
Q5. What is the #1 lesson you've learned as a copywriter?
That you need to be more than just a copywriter to truly be an asset to your clients. You need to be a marketer as well who understands design, media buying, and/or email marketing.
Q6. Who is your favorite copywriter & why?
Lots of possibilities, but I’m gonna go with Lavan Jeyarupalingam. Not just because we’re good friends, but because he’s taught me more than anyone else about writing great-flowing and emotionally hitting copy. Next up, it’s Clayton Makepeace. I learned a lot about dimensionalizing benefits from him, which was truly a game changer.
Q7. Do you have any recent wins to share?
I wrote YouTube ad scripts as a freelancer for a big 8-figure DR business who have their in-house team… but still relied on my expertise for scripts. I broke open rate/CTR records for a 7 figure DR/Ecom veteran, and many of my emails are still being used as controls +1 year later. But my proudest one was helping a business launch for the first time into the digitial/affiliate marketing space. It was the first time I was truly tested as a marketer, and the gratitude I received from the client felt effing great.
Q8. What would you say to a prospective client who wants to hire you?
Let’s hop on a 7 minute call to see if we’re a match!
Q9. What is a good email address for prospective clients to contact you?
maarten@thewritebeard.com