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Copywriting.org Interviews Madiha Hashmi

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Q1. Where are you from?

Karachi, Pakistan

Q2. How did you discover copywriting?

I discovered copywriting in an unexpected way. I had gone to grad school with the intention of majoring in marketing, but I found that coursework to be incredibly dry and uninspiring. On a whim, I decided to take online classes on copywriting from THE COPY ACCELERATOR, and it changed my life. I was immediately drawn to the challenge of using words to persuade people. In this class, we studied the fundamentals of how language can be used strategically to connect with readers, tap into their emotions, and ultimately move them to action. We looked at famous examples of copywriting from history, such as Benjamin Franklin’s 1732 pamphlet “The Busy-Body” which is considered one of the earliest pieces of American advertising. We also looked at some more modern works, such as David Ogilvy’s iconic “Man in the Hathaway Shirt” ad from 1951, which helped catapult the brand into international fame. After seeing these powerful examples, I knew that copywriting was something I wanted to pursue professionally. Since then, copywriting has come a long way—from print ads and radio scripts, we now have digital media as another platform for writing persuasive content. Over time I have developed strategies for crafting persuasive language that takes into account both the psychology behind communication as well as data-driven insights from analytics and research findings. My journey with copywriting has been a rewarding one; it’s allowed me to develop valuable skills while also helping me reach audiences all over the world with relevant messaging crafted specifically for them. It’s an exciting field with endless possibilities.

Q3. What forms of copy do you write?

Long-form Blog posts, Website Copy

Q4. What are your favorite niches to write in?

My favorite niches to write in are wide-ranging and varied, but some of my all-time favorites include travel writing, health and wellness content, and technology journalism.

Q5. What is the #1 lesson you've learned as a copywriter?

The number one lesson I’ve learned as a copywriter is to always be mindful of the intended audience. Knowing who you’re writing for and what they need to know is key to creating effective, persuasive and successful copy. It’s important to understand the interests, goals, motivations, demographics, and any other relevant information about the target audience. Doing this upfront before starting any project helps identify which type of language to use, how to structure the message, and how to best capture their attention. It’s also essential to stay informed on current trends and industry updates that could impact the project at hand. Being able to adjust quickly or pivot when necessary can be very helpful in providing high-quality work that resonates with readers. Furthermore, it’s important to recognize when an idea isn’t working; being able to let go of certain ideas that don’t generate desired results allows space for new interpretations that may prove much more effective.

Q6. Who is your favorite copywriter & why?

My favorite copywriter is David Ogilvy. He was an extremely influential figure in the world of advertising, who also wrote some great books about copywriting, such as Ogilvy on Advertising and Confessions of an Advertising Man. I admire his work because he had a profound understanding of human behavior and how to most effectively reach people through different mediums. He was also highly effective at crafting persuasive messages that could inspire readers to take action and make decisions. His approach was always particularly focused on connecting with people on a deeper level, rather than simply pushing products or services.

Q7. Do you have any recent wins to share?

I wrote a blog for Quidlo.com, and its currently ranking on 1st page for the desired keyword.

Q8. What would you say to a prospective client who wants to hire you?

Hi, my name is Madiha, and I am a triple threat with degrees in English Literature, Public Administration, and Digital Marketing, and a writing career spanning seven years. I’m a lead content writer on remote basis at cutting-edge digital marketing firms in the US, where I produce engaging content for my clients across all industries. I’ve written for a variety of blogs, including service industries, technology, crypto, gaming, lifestyle, travel, and food blogs. I’m known for my catchy headlines and fun, conversational style. I’m also a big fan of idioms and pop culture references. I use colorful language, which makes for an entertaining read. My diverse background equips me to write engaging content in a variety of industries and formats. Newspaper publications? Check. Credited articles under my name? Absolutely. And that’s just the beginning – my portfolio is bursting at the seams with stunning work. Bottom line. I bring brains, creativity, and a whole lot of sass to every project on my plate. You can find me at restaurants eating chicken strips with mustard-honey sauce when I am not writing. Let’s collaborate and make some magic happen.

Q9. What is a good email address for prospective clients to contact you?

writermadiha@gmail.com

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