Interviews Magdalena Stoykova

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Q1. Where are you from?

Burgas, Bulgaria

Q2. How did you discover copywriting?

It was 5 years ago when I decided to change careers and start educating myself about digital marketing. Soon after I realized that technical stuff is not enough if I want to help my clients have successful marketing campaigns. I had to understand how people’s minds work. How to use the right words to hook attention, to make a product or service attractive and irresistible, and the visuals are not enough to keep people’s attention. So you know when someone is looking after something, it’s showing up. I met a girl who is a copywriter so that was my aha moment of realization – that’s the missing piece of my marketing skills I needed to fill.

Q3. What forms of copy do you write?

I am focused on building sales funnels and writing compelling e-mail sequences to close the bridge between the brand and the customer. But also I help businesses clear their voice and their message, understand who they are, find and establish their place in the crowded market, and understand and attract their dream customers with ease.

Q4. What are your favorite niches to write in?

Personal development, spirituality, health, fitness, wellbeing, relationships, and lifestyle

Q5. What is the #1 lesson you've learned as a copywriter?

Words are so powerful. They may heal, hurt, destroy or build. Use them wisely.

Q6. Who is your favorite copywriter & why?

My coach of course – Alex Cattoni. I embody her way of writing because that’s the way I want people to feel in general – seen, heard, and understood.

Q7. Do you have any recent wins to share?

I’m a full-time mother of 2 precious little girls and a full-time copywriter. That’s not bragging, but having a freelance career is not just about laying on the beach with a cocktail in my hand, writing some words every now and then. It’s about having the freedom to play with my kids whenever they need me, knowing I’m always there for them. And manipulating both of my roles in my everyday life makes me feel like a superwoman sometimes :)

Q8. What would you say to a prospective client who wants to hire you?

Hire a copywriter who cares. Who asks questions. Who is curious about you, cherishes you, and supports you all the way through. It’s a relationship that does not finish hitting the submit button. And I perform all that.

Q9. What is a good email address for prospective clients to contact you?

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