Interviews Malinda Arce

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Q1. Where are you from?

Cainta, Rizal, Philippines

Q2. How did you discover copywriting?

I discovered copywriting straight out of college, and I must admit, it was a happy accident. I started my career with a boutique agency that serviced both Davids among Goliaths as well as Forbes 500 corporations like P&G, Nestle, Unilever, and San Miguel.

I fell in love with the craft of copywriting after one of my scripts was nominated for “Best Advertising Script” in the Philippines’ Agora Awards. Although I didn’t win, it was picked up as an inspiration for an international tourism campaign that I had the opportunity to work on.

From there, I spent over a decade working in advertising, starting in Traditional and eventually changing gears to Direct Response in late 2017. It was a game-changer for me as Direct Response focused on conversion after conversion, unlike Traditional, which worked only for Awareness.

I’m proud to say that I’ve been leading the pack in Direct Response ever since. And, last November, after our dad passed away, my sister and I joined forces to create an Agency for Copywriting and technical tools.

We’ve since closed a number of accounts both internationally and locally, but we’re not done yet. We’re excited to share our knowledge and experience with you through our new course in AI Copywriting called Scale Slay with AI Copywriting. The course starts on March 23rd, and we can’t wait for more people to join us!

Q3. What forms of copy do you write?

Landing Page, Sales Page, Web Copy, Email Sequences, Social Media Ad Post, Blogs, VSL, Youtube Videos

Q4. What are your favorite niches to write in?

SaaS, Medical, Real Estate, Financial, Personal Leadership, Spiritual

Q5. What is the #1 lesson you've learned as a copywriter?

As a copywriter with over a decade of experience, I’ve come across all sorts of challenges in my career. But I’ve always held on to the belief that resilience is the key to getting things done. In this field, rejection is common and sometimes it can feel like you’re hitting a brick wall. But I’ve learned that the most successful copywriters are the ones who are able to get back up, dust themselves off, and keep pushing forward.

Beyond resilience, the number one lesson I’ve learned as a copywriter is to see crisis as an unforeseen opportunity to change the world through the written word. When things go wrong, it’s easy to get caught up in the chaos and feel helpless. But I’ve found that these moments are often the most fruitful for creative problem-solving. As a copywriter, I love nothing more than taking a problem and finding a unique, unexpected solution that no one else has thought of.

And that’s where the real power of copywriting lies: in persuading, convincing, and converting through the power of the written word. By taking a problem and finding a way to agitate it, I’m able to create copy that stands out and captures people’s attention. And when I present them with a unique solution that they never would have thought of themselves, they can’t help but be convinced.

So if you’re looking to take your copywriting skills to the next level, remember to be resilient, embrace challenges as opportunities, and always strive to create copy that captures people’s attention and converts. And with the help of AI, the possibilities are truly endless. That’s why I’m excited to share my knowledge and experience through our upcoming course, Scale Slay with AI Copywriting.

Q6. Who is your favorite copywriter & why?

David Ogilvy is my favorite copywriter, and for good reason. He is known as the father of Direct Response Copywriting and is renowned for his ability to craft sales letters that not only touch the hearts of his audience but also convince them to take action.

Ogilvy was a master at creating headlines that captured the attention of his readers and kept them engaged until the very end. He understood the importance of a well-written body copy, and he knew exactly how to structure his writing to make it easy for his readers to follow along. His words were so powerful that they could make people feel emotions and create a connection with the product or service being advertised.

Moreover, he was a firm believer in the importance of research and testing. He understood that great copywriting was not just about creativity but also about understanding your audience and knowing what makes them tick. He would spend hours studying his target market and testing his copy to ensure that it resonated with them.

David Ogilvy’s work has stood the test of time and has influenced generations of copywriters, myself included. He has shown us that copywriting is not just about writing words on a page but about understanding your audience and using your words to make a meaningful connection with them.

Q7. Do you have any recent wins to share?

With the establishment of our Copywriting Agency, we set out to get 3 clients and ended up getting 10 multiple international and local clients from November to February. We launched our Early Bird promotions for Scale Slay with AI Copywriting and within an hour we got 15 people who paid and signed up.

Q8. What would you say to a prospective client who wants to hire you?

f you’re looking for a copywriter who’s not afraid to roll up their sleeves and dive deep into the heart of your product, then look no further. As a seasoned copywriter with a track record of success, I am dedicated to finding the unique angle that sets your product apart from the rest.

I believe that every product has a story to tell, and I specialize in crafting that story into a compelling narrative that will resonate with your target audience. From start to finish, I work tirelessly to ensure that your message is clear, concise, and effective.

If you choose to hire me, you can expect nothing less than a dedicated partner who will stop at nothing to ensure your product’s success. Together, we’ll develop a strategy that positions your brand as a leader in your industry and converts onlookers into raving fans.

Q9. What is a good email address for prospective clients to contact you?

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