Copywriting.org Interviews Marina Hrvacanin

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Q1. Where are you from?

Bosnia, currently living in Serbia

Q2. How did you discover copywriting?

I recall the first TV advertisement that really caught my attention (around 1990). I remember thinking how amazing it would be to have the job of crafting a catchy tagline one day. Twenty years later, in 2010, I finally got my chance to try my hand at copywriting. At the time, I was working as a student, and the company I worked for was in need of a copywriter. One of my bosses (thank you, John!) asked if anyone was interested in learning more about the field, and I jumped at the opportunity.

Q3. What forms of copy do you write?

I usually do what needs to be done, but emails are still my greatest love.

Q4. What are your favorite niches to write in?

Dating, skincare, health

Q5. What is the #1 lesson you've learned as a copywriter?

Doing anything based on your assumptions or feelings is a shot in the dark.

Q6. Who is your favorite copywriter & why?

Drew Eric Whitman. Everything he does is based on a deep understanding of the topic. And yet, he always explains it in a clear and concise way that is easy for anyone to understand.

Q7. Do you have any recent wins to share?

I have a fine, capable team, so it was expected, but helping clients hit their yearly revenue goals is always a great feeling.

Q8. What would you say to a prospective client who wants to hire you?

I don’t take many things seriously, but work isn’t one of them. I’ve spent almost 13 years working in multiple roles and niches of digital marketing, so I’d say my efforts have a wider scope than just writing the copy. They should hire me only if they’re ready to invest in tedious research and copy, CRO & strategy recommendations based on its results.

Q9. What is a good email address for prospective clients to contact you?

cybersqot@gmail.com