Interviews Mark “The Copy Father” Kington

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Q1. Where are you from?

South West of the UK

Q2. How did you discover copywriting?

I’ve been a blogger in the gaming industry since 2011. A friend of mine knew this so they reached out for some help on an eBook they were writing that explained e-commerce. At that time I had no idea about Copywriting or anything so went down a research rabbit hole and my eyes were opened to our wonderful industry. From there I threw myself in 100% and the rest is history!

Q3. What forms of copy do you write?

I’m a jack of all trades! Emails, Sales Letters, VSLs, Landing pages, Ads, Webinars, and pretty much everything you need to sell info products

Q4. What are your favorite niches to write in?

Either mindset coaching or the bizopp niche seems to be my speciality

Q5. What is the #1 lesson you've learned as a copywriter?

That humans can be very simple and incredibly complex all at the same time. But if you can put in the time to under stand how humans think, feel, make decisions, and live their life you open up a world of possibilities

Q6. Who is your favorite copywriter & why?

Me! Outside of me though, my mentor Adil Amarsi is a wonderful human and Copywriter and I wouldn’t be where I am today without him

Q7. Do you have any recent wins to share?

My biggest win is getting a 40% conversion rate on a sales page for Jay Abraham which was one of the highest they had seen on that group of products

Q8. What would you say to a prospective client who wants to hire you?

Howdy, do you like copy that converts, is based in honesty, and is ethical? Then you should hire me because I have proven that is the way to get the highest LTV from your clients

Q9. What is a good email address for prospective clients to contact you?

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