Interviews Mark Pescetti

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Q1. Where are you from?

Ashland, Oregon

Q2. How did you discover copywriting?

I didn’t. It discovered me. In December 2004, I was broke, recently fired and in credit card debt. I was married at the time with a 4 year old daughter. And we were about 2 weeks from being homeless. As a legit 4th grade dropout, I wasn’t qualified for high-paying jobs. The best I could do was waiting tables or being a barista. But when I did the math on those minimum wage +tips jobs, I could work 26 out of every 24 hours and still be broke. I hadn’t written for 5 years. But even when I was writing, I wasn’t any good. Still… instead of getting a job, I wrote an ebook called Becoming in a week. It was a Word Doc converted into a PDF. Super ghetto. And poorly written. I taught myself Dreamweaver and Photoshop, so I could build a simple website. I did some basic keyword research and started writing articles for them. Long story short… We were 3 days late and didn’t make a single sale. Then… that night the first sales came in. Best $17 I ever made. But we were still screwed. I went to sleep that night terrified of what I created. When I woke up the next morning, over $2,200 of sales came in. Rent was paid. Food was bought. And I never looked back. Without ever hearing about copywriting… I found my own natural copywriting voice.

Q3. What forms of copy do you write?

I’ve written 8 and 9 figure winners in every major space, including supplements, self help, financial, and dating.

Q4. What are your favorite niches to write in?

As a more liberal thinker, I love writing conservative, right wing, religious copy. It’s entertaining as F for me, and insanely easy to convert.

Q5. What is the #1 lesson you've learned as a copywriter?

Too many people lie through their teeth to convert. And yet, those campaigns churn and burn quickly. My biggest winners came from telling the raw truth. The truth always resonates more than lies. In fact, people can FEEL when they’re being lied to. #1? Don’t follow the flock who lies to convert. So them what advertising can be, and create brands; assets that become 8 and 9 figure exits.

Q6. Who is your favorite copywriter & why?

I don’t follow copywriters, nor have I ever read a copywriting/marketing book.

Q7. Do you have any recent wins to share?

15 Minute Manifestation did over 400 million – based on my true story.

Q8. What would you say to a prospective client who wants to hire you?

If you want to get wins like the ones above, shoot me an email.

Q9. What is a good email address for prospective clients to contact you?

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