Copywriting.org Interviews Mark Pescetti

I didn’t. It discovered me. In December 2004, I was broke, recently fired and in credit card debt. I was married at the time with a 4 year old daughter. And we were about 2 weeks from being homeless. As a legit 4th grade dropout, I wasn’t qualified for high-paying jobs. The best I could do was waiting tables or being a barista. But when I did the math on those minimum wage +tips jobs, I could work 26 out of every 24 hours and still be broke. I hadn’t written for 5 years. But even when I was writing, I wasn’t any good. Still… instead of getting a job, I wrote an ebook called Becoming in a week. It was a Word Doc converted into a PDF. Super ghetto. And poorly written. I taught myself Dreamweaver and Photoshop, so I could build a simple website. I did some basic keyword research and started writing articles for them. Long story short… We were 3 days late and didn’t make a single sale. Then… that night the first sales came in. Best $17 I ever made. But we were still screwed. I went to sleep that night terrified of what I created. When I woke up the next morning, over $2,200 of sales came in. Rent was paid. Food was bought. And I never looked back. Without ever hearing about copywriting… I found my own natural copywriting voice.