Interviews Martin Sayers

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Q1. Where are you from?

Cambridge, UK

Q2. How did you discover copywriting?

I was a freelance journalist in the 2000s. But people kept asking me to write business copy, so I dabbled. I then got reading stuff by the copy greats – Ogilvy, Hopkins, Caples, Scwhartz, Bird etc – and was hooked on the art of written persuasion. I went full-time as a copywriter in ’08 and haven’t looked back since.

Q3. What forms of copy do you write?

Email mostly. Also other direct response stuff – sales pages, sales letters etc

Q4. What are your favorite niches to write in?

I’m quite general. But health and business services are big for me

Q5. What is the #1 lesson you've learned as a copywriter?

That emotional reasons underpin every buying decision

Q6. Who is your favorite copywriter & why?

Drayton Bird. Bloke’s a legend. He explained copywriting to me when I didn’t even know what it was. And his direct and conversational style was a massive inspiration. He showed me that copy doesn’t have to be dry and corporate. In fact, he taught me that’s the worst possible copy recipe.

Q7. Do you have any recent wins to share?

I recently wrote email copy for a fitness-sector client that pulled in £1million+ sales.

Q8. What would you say to a prospective client who wants to hire you?

I write copy that get results – nothing less.

Q9. What is a good email address for prospective clients to contact you?

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