Interviews Marvin Mark Intia Artates

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Q1. Where are you from?


Q2. How did you discover copywriting?

I discovered the world of copywriting by accident. I was broke and lost 18yo trying to pass the time and needed to generate some income. Then, suddenly, I got targeted by the infamous Dan Lok on youtube… and the rest was like a snowball effect. I watched his videos religiously and he spoke a lot about high-income skills. When I got thrown into his funnel and watched his VSL that is selling his HTC program… I wanted that baby so badly. Sadly, I couldn’t afford it at that time. However, it did open my eyes to the world of copywriting and online marketing. Looking back, I really got a taste of what good copy can do to you through watching how Dan Lok sells his program.

Q3. What forms of copy do you write?

I write short-form copy. So emails and social media posts. I do write landing pages and websites too but the 80/20 is definitely short-form.

Q4. What are your favorite niches to write in?

Hands down fitness & health, business development, and self-improvement.

Q5. What is the #1 lesson you've learned as a copywriter?

I learned this from my coach. When you remove all the bells & whistles and get to the core of copywriting. It’s just communication. It’s a transfer of your ideas and emotions to your reader through a specific medium. That’s it. Copy is like water. It has no form. Only the form you give it to. There’s no rule book that says you have to include “Here’s the thing…” or “in just a few minutes going to reveal…” in order be to considered as copy. Imagine you’re at a coffee shop with your friend and he’s ranting about how his girlfriend just broke up with him. Would you talk to him in a way that sounds like “here’s how Roger got back at his ex in just a week”? No, you wouldn’t! It’s probably going to be much more conversational. Yes, there are principles in place but other than that, they can take on many different forms

Q6. Who is your favorite copywriter & why?

I’m stuck between two people. First is my coach, Matthew Volkwyn. He is THE MAN. I mean it, my copy skills wouldn’t be where it’s at without him. He changed my copy skills from strategy-based thinking to principle-based thinking. He’s such a logical thinker and removes all the BS when it comes to writing copy and corrects it with precision. I like that his approach to coaching, business, and writing copy is congruent with how to approaches his life. He believes in efficiency more than anything else. He doesn’t like wasted or inadequate efforts. I learned that from him. It shifted my hustle mentality to a more strategic thinker. I really love that man. The second has to be Justin Goff. I love the way he writes stories. You can learn a lot about his storytelling skills just by reading his emails. Just look at all the emails he has sent out and the majority of them have a story in them. Also, I see him as an older brother that passes down his knowledge to his younger brother. He’s about 12 years older than me and he had way more life experiences than me. The way he shares the lessons he learned about copy, business, and life in his emails saves me a lot of time and frustration down the line. I also love that man

Q7. Do you have any recent wins to share?

Well, there are monetary wins but wins that are memorable to me are the ones that have an impact on them. One recent win that makes me feel fuzzy inside was when a client complimented me about getting their voice right. She went on about how not a lot of copywriters couldn’t exactly get her voice right and my copy was the best one. She was impressed by the small details and how I was able to mimic how she ended her emails (I got this by paying attention to how she sent emails to me). I think everybody can get their client’s voice right if they really like them as a person or believe in what they stand for. It’s more of a human thing we all do. We pay attention to the people we like. She also really loved that I helped her fix a core issue even though it wasn’t in the agreement. She noticed the lengths I went to for her so a week before her yearly in-person mastermind meetup, she specifically mentioned that she was going to refer to mastermind clients lol.

Q8. What would you say to a prospective client who wants to hire you?

If you’re someone who really believes that their product can change people’s lives and has a compelling vision that impacts society for the greater good… Let’s hop on a quick call and let’s uncover what roadblocks you’re currently facing right now so that your message can reach more people. You can find me on Instagram @marvinmark_ and I’ll get back to you as soon as I can!

Q9. What is a good email address for prospective clients to contact you?

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