Interviews Masha Koyen

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Q1. Where are you from?

Toronto, Canada

Q2. How did you discover copywriting?

In 2019 when I decided to resign from the corporate world – doing marketing for over 15 years. Started my own content writing company. Found The Copywriter Club podcast and realized I AM a copywriter.

Q3. What forms of copy do you write?

Web copy primarily, but also email, blogs and social.

Q4. What are your favorite niches to write in?

Interior design and build

Q5. What is the #1 lesson you've learned as a copywriter?

Incorporating audience insights in copy is non-negotiable

Q6. Who is your favorite copywriter & why?

Laura Belgray – I’ve never seen anyone weave personality and storytelling into her writing as good she does

Q7. Do you have any recent wins to share?

I’ll give you two. A few clients recently said “she just gets me” – such an awesome compliment. Another client said – my copywriting process (specifically the brief) made her think about her business a way she’s never thought before, made her consider and evaluate her processes and the way her brand shows up in the world.

Q8. What would you say to a prospective client who wants to hire you?

Be prepared to dig deeper! I’ve had clients compare my process to a therapy session…in a good way :)

Q9. What is a good email address for prospective clients to contact you?

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