Interviews Matt Hommel

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Q1. Where are you from?

New York

Q2. How did you discover copywriting?

An ad by Sean Ferres… wait no Jason Capital! Then, I started actually “doing” copywriting because of said as by Sean Ferres. What’s up Sean & Jason! Heh

Q3. What forms of copy do you write?

Mostly Email

Q4. What are your favorite niches to write in?

Health, Info Products, Mental Health

Q5. What is the #1 lesson you've learned as a copywriter?

#1 sin is to be boring

Q6. Who is your favorite copywriter & why?

Jason Capital, probably. His CCC course sales letter about how he ‘snuck into the Agora HQ in Baltimore and stole the cheat codes to their ‘billion dollar engine’ deserves a spot in the hall of fame.’

Q7. Do you have any recent wins to share?

I have a campaign running right now in the mental health niche that’s done 172k+ across 6 emails… and is still sending

Q8. What would you say to a prospective client who wants to hire you?

What are your goals and expectations? What has past success looked like for you in terms of data? Are you looking to hire for help with a new offer, relaunch, etc.?

Q9. What is a good email address for prospective clients to contact you?

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