Interviews Matthew Cox

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Q1. Where are you from?

Austin, TX

Q2. How did you discover copywriting?

I’ve been learning about digital marketing stuff for years, and after experimenting with other product-based businesses and realizing success came down to messaging, I became obsessed with copywriting. After that, I took a few courses and started writing. Now two years later, I’ve worked for some cool brands and products, and love what I do.

Q3. What forms of copy do you write?

I only work with email.

Q4. What are your favorite niches to write in?

Health, Biz Opp, and Personal Development are my favorites.

Q5. What is the #1 lesson you've learned as a copywriter?

What sounds fancy isn’t always what converts the best. Sometimes simple is better.

Q6. Who is your favorite copywriter & why?

I’m a big fan of Gary Bencivenga, Gary Halbert, and Joseph Sugarman. All have influenced me in one way or another through their books or the copy they wrote. I’ve also learned a ton from Stefan Georgi, Justin Goff, and Ian Stanley if you’re looking for more contemporary writers.

Q7. Do you have any recent wins to share?

I’ve recently been working with a massive email list of over 500k, helping them get out of the promotions tab and beat some of their existing controls. After about 2 months of work, we’ve seen clear changes in open rate, clickthrough rate, and revenue which I’m super proud of. This is the biggest list I’ve worked with, and was worried I wouldn’t be able to get results, but things have gone amazing so far.

Q8. What would you say to a prospective client who wants to hire you?

Before I became a copywriter, I was an engineer, so there’s still a part of me that is super analytical and data-driven, which gives me an edge as an email list manager. My copy skills combined with this analytical side are an unbeatable combo.

Q9. What is a good email address for prospective clients to contact you?

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