Interviews Matthew King

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Q1. Where are you from?

Oxford, MS

Q2. How did you discover copywriting?

Back in the 2009 Recession, I struggled to find any kind of job related to my major, Journalism. So I started buying books on freelance writing, and eventually bought a book from Robert Bly. He mentioned his copywriting expertise in his book about freelancing and I got curious. It’s been a wild ride ever since…

Q3. What forms of copy do you write?

Mostly blogs and emails, but I have written sales letters, vsls, landing pages, and paid media ads.

Q4. What are your favorite niches to write in?

Guitar and Music

Q5. What is the #1 lesson you've learned as a copywriter?

You can’t grow without feedback and without a strong network of people who know your struggles. Find some mentors who have done the work and gotten the results, AND study great copywriting as well.

Q6. Who is your favorite copywriter & why?

John Carlton because he has a great personality he’s able to utilize in his copy.

Q7. Do you have any recent wins to share?

I’m a mixed bag because I’ve done all sorts of writing over the years, and am only now set up to take off on my copywriting career. My best wins have been the work I’ve done for Breakthrough Guitar and Musical U, as well as my own business, Play It Loud.

Q8. What would you say to a prospective client who wants to hire you?

Though I’m a “mixed bag” as mentioned before, I have experience that very few can offer. I studied with two best-selling writers at Ole Miss, been mentored by email copywriters who run HUGE lists and deliver great results, and I know how to research a niche thoroughly. If you want great results, it’s best to go with a writer who has not only copywriting chops, but the experience to see what makes a great sales message. I believe that’s what I am and what I have to offer.

Q9. What is a good email address for prospective clients to contact you?

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