Interviews Melanie Coffman

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Q1. Where are you from?

Suburbs of Philly

Q2. How did you discover copywriting?

I started reading Dan Kennedy’s books about marketing and that led me down the internet marketing rabbit hole. Around the same time, I was trying to find a way to make money writing and found The Well-Fed Writer by Peter Bowerman which really piqued my interest…

Q3. What forms of copy do you write?

I have written all types of copy on my copywriting journey: emails, landing pages, sales pages, blogs, websites and my focus over the past few years has been Facebook ads. (writing and running campaigns for clients)

Email is what I want to help people with most nowadays since ad costs are through the roof and only businesses with a solid backend email marketing strategy will be able to thrive.

Q4. What are your favorite niches to write in?

Personal development, health and wellness, and basically any business with an interesting physical or info product that helps solve a problem for people and improves lives.

Q5. What is the #1 lesson you've learned as a copywriter?

Writing is only 1 part of success as a freelance copywriter- and it’s not always the hardest part for everyone!

If you want to succeed as a freelancer there is a business-building learning curve and you’ll need to push yourself out of your comfort zone pretty quickly.

Q6. Who is your favorite copywriter & why?

I appreciate different styles and love to learn from everyone, so I don’t really have a favorite per se

Q7. Do you have any recent wins to share?

My biggest win is that I am still in the game!

Don’t let the gurus try to convince you that copywriting will get you rich quickly.

It takes work, perseverance, and building up a network.

I’m proud that the words I write for clients are helping them build their businesses while I build mine on my own terms.

Q8. What would you say to a prospective client who wants to hire you?

I only work with clients who have a proven offer that they want to optimize and who have been in business for at least 5 years.

That way they should have a solid email list that I can work with for email marketing, and enough of a marketing budget to test out FB ad copy quickly and scale if they want to run paid ads.

Q9. What is a good email address for prospective clients to contact you?

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