Copywriting.org Interviews Micah Rutter
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Q1. Where are you from?
Chicago
Q2. How did you discover copywriting?
Ever since I was 10 years old, i was very interested in the idea of making money online, but didn’t take it seriously till I was 14 (Now I am 21). I was writing my own salespage for a product that did $25,000 in revenue in 4 days, and as a 15 year old I was beyond thrilled. A few people noticed my copy and started asking if I could write for them. Most were very happy and started telling their friends and I had more work than I could handle. In the past 2 years I have done around $25,000,000 in revenue total, mostly on WarriorPlus MMO offers. Virtually every single best seller there was written by me, and I wrote the first $1m+ offer there.
Q3. What forms of copy do you write?
Email, sales letters, VSLs,
Q4. What are your favorite niches to write in?
MMO/Biz Opp & Weight Loss
Q5. What is the #1 lesson you've learned as a copywriter?
To not get too cocky over your successes, feeling like you’re on cloud 9, knowing it all. But instead, to only focus on whatever you’re writing. This happened to me after my first million dollar offer, and the next letter I wrote performed horribly.
Q6. Who is your favorite copywriter & why?
Gary Beceinvenga. He is brilliant at making sales copy not look like sales copy, but rather educational material that people WANT to consume, and share with their friends. You don’t see that with 95% of copywriters out there.
Q7. Do you have any recent wins to share?
GooglyPay on Warriorplus, this has done around $1.3M, the bestselling offer on there by far. Since I have written hundreds of letters, I had countless offers that did 50k, 100k, 200k, 500k, etc. In total I have done around $25M in revenue, and these are with low ticket $19 FE offers. This year I have slowed down, focusing on learning health copy. I have partnered up with one of the biggest CB vendors in the weight loss space.
Q8. What would you say to a prospective client who wants to hire you?
Well, it depends if they’re still asking questions. If they’re like “Let’s do it”, I just send them an invoice and begin working on the copy. If not, I show them my recent wins in my niche, and it’s even better if the copy I wrote was for one of their friends.
Q9. What is a good email address for prospective clients to contact you?
mike@ruttersolutions.com