Interviews Michael Griffiths

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Q1. Where are you from?

Hertfordshire, United Kingdom

Q2. How did you discover copywriting?

The concept was introduced to me by my dad, many years ago. As a business owner himself, he was responsible for generating all the leads for his business. Copywriting is how he did that. Fast forward a few (many) years and I started a business off my own and quickly learned that I needed to get better at copy if I wanted the business to succeed. I studied hard and it paid off.

Q3. What forms of copy do you write?

Any really. Anything from video scripts, sales pages, magazine articles, blog posts, advertising, and anything else that requires a touch of persuasion.

Q4. What are your favorite niches to write in?

Anything creative and/or adventure based.

Q5. What is the #1 lesson you've learned as a copywriter?

That understanding of human behaviour combined with clarity of message will always out perform that beautifully arty and creative piece.

Q6. Who is your favorite copywriter & why?

Out of the famous ones, Joe Sugarman. Of those I know personally, Stephen Walker.

Q7. Do you have any recent wins to share?

A recent client of mine sells to a high-end, high-ticket list and managed to get £700,000 in sales for their recent ‘secret’ launch in the first month.

Q8. What would you say to a prospective client who wants to hire you?

Let’s talk and find out how I can support you in your money making journey.

Q9. What is a good email address for prospective clients to contact you?

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