Interviews Michael J McGovern

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Q1. Where are you from?

San Diego, California

Q2. How did you discover copywriting?

My high school buddy was always posting about his online business. I got curious, fell down the internet marketing rabbit hole, and the rest was history.

Q3. What forms of copy do you write?

Short form… mostly email. Also do landing pages from time to time.

Q4. What are your favorite niches to write in?

Financial. Real Estate. Biz-op. e-Learning. Tech.

Q5. What is the #1 lesson you've learned as a copywriter?

People don’t buy for the reasons you might think… and often not even the reasons THEY think.

Q6. Who is your favorite copywriter & why?

I respect Frank Kern & David Deutsch. Both guys seem to sell without injecting much hype.

Q7. Do you have any recent wins to share?

Recently helped a client increase their paid community membership by over 50% after their virtual summit.

Q8. What would you say to a prospective client who wants to hire you?

I’d be focused more on listening than saying much.

Q9. What is a good email address for prospective clients to contact you?

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