Interviews Michael Kelly

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Q1. Where are you from?

St. Petersburg, FL

Q2. How did you discover copywriting?

I discovered copywriting by accident… As someone that is dyslexic and grew up with the average reading level of a 5th grader, I always struggled – especially when it came to school. Then around the age of 13, I started smoking weed, drinking, and hanging out with the wrong crowd. By the age of 16, I was on 90-day probation which lasted 2 years. Yep… 90-day probation… That lasted 2 years. After I turned 18 and they couldn’t keep me on probation anymore I dropped out of high-school and started doing illegal activities to afford to live. Throughout this time I was becoming more and more addicted to drugs which at one point was spending at minimum $100/day on cocaine or ecstasy. Then around the age of 23 I got hit with one of those infamous “Here in my garage” YouTube ads from Tia Lopez. That ad completely changed my life. After seeing all of the books in his garage and hearing him talk about reading and mindset I decided to do something different… A few hours later I found myself in the self-help section of Barns and Noble where I found the book that changed the game for me… Mindset by Carol Dweck. 3 months after finding that book I enrolled back in high-school and started from the beginning. 2 years later I finally graduated and enrolled in college where I quickly realized it wasn’t the place for me. One thing led to another and I found someone online that was documenting their journey to 7-figures over Facebook Lives. He was the first coach I ever hired and was the one that introduced me to copywriting, funnel building, and Facebook ads… That’s where my journey began.

Q3. What forms of copy do you write?

Sales letters, VSLs, emails, and sms

Q4. What are your favorite niches to write in?

Biz opp, Fitness, and Dating.

Q5. What is the #1 lesson you've learned as a copywriter?

The essence of high-converting copy is meeting somewhere where they’re at and guiding them to the right solution for them.

Q6. Who is your favorite copywriter & why?

I honestly don’t follow too many copywriters in the game today. So I’d have to go with Eugene Schwartz. His teachings have helped me quite a bit with understanding structure and advertising as a whole.

Q7. Do you have any recent wins to share?

Had our biggest front-end virtual event launch to date. Sold 698 tickets in just over 3 weeks.

Q8. What would you say to a prospective client who wants to hire you?

What email should I send the invoice to?

Q9. What is a good email address for prospective clients to contact you?

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