Interviews Michael Vargas

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Q1. Where are you from?

West Orange, New Jersey

Q2. How did you discover copywriting?

On YouTube, I binge-watched Alex Cattoni’s videos. I free fell into the magical world of ethical marketing, branding, persuasion, & copywriting

Q3. What forms of copy do you write?

Brand voice guides, email sequences, social media captions.

Q4. What are your favorite niches to write in?

Health, fitness, & self-development.

Q5. What is the #1 lesson you've learned as a copywriter?

The best copywriters are trusted & paid for their thinking, able to juggle a bunch of tasks before words ever hit the page.

Q6. Who is your favorite copywriter & why?

Alex Cattoni — she consistently provides value in various online platforms. She is the founder of The Copy Posse-I have taken multiple courses there. Learned the foundation behind sale pages, email sequences, brand voices, & any copy assets is to show up, be honest, & communicate.

Q7. Do you have any recent wins to share?

Last August, my first client quickly became a retainer client for 5 months that covered my basic living expenses. With this ease of mind, I learned more how to get better in beautiful craft & execution of ethical copywriting, branding, & digital marketing. At the same time, I was able to help him build massive momentum financially for his gym & start his personal brand for the New Year. A true win-win outcome.

Q8. What would you say to a prospective client who wants to hire you?

What are you first class in? I have the patience, copywriting & branding skills to help you focus on your one thing. In a world of AI hype, no software can write copy with soul in your voice. Copy assets are to showcase a heart-to-heart connection that your ideal clients will be drawn & give their loyalty to. Having me on your team, you will own authentic copy assets for your vision, big promise, & communication to your audience.

Q9. What is a good email address for prospective clients to contact you?

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