Copywriting.org Interviews Michelle Kyra D’Souza

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Q1. Where are you from?
I’m currently living in Indore
Q2. How did you discover copywriting?
I have been writing since my 9th standard. I was heavily into abstract poetry. I used to write debate scrips, elocution drafts, and speeches for functions in my school days. My mom is a Campus Recruitment Trainer and when I was 16, she asked me to create a presentation for one of her classes. To her surprise, and mine, Mummy told me that they hire and pay professional writers to create presentations similar to what I had created. And my journey as a content writer began. Within a few months, the two clients I had back then said I am very good with taglines and they asked me to write copies for their websites and sales pitches. The response they received in terms of engagement and sales was exhilarating! These projects were successful, after which I dived deeper into copywriting to hone my skills. I went on to learn about consumer psychology to ensure my copies captivate and convert.
Copywriting comes naturally to me. As my Mummy and my clients often say- it is a God-gift!
Copywriting comes naturally to me. As my Mummy and my clients often say- it is a God-gift!
Q3. What forms of copy do you write?
I specialize in writing copies for:
– Sales
– Emails
– Landing pages
– Social media
– Websites
Furthermore, I also write for social channels like Instagram, Linkedin, Facebook, and Twitter, having worked as a ghostwriter always.
My personal favorite is writing copies for the purpose of Personal Branding and ad campaigns.
– Sales
– Emails
– Landing pages
– Social media
– Websites
Furthermore, I also write for social channels like Instagram, Linkedin, Facebook, and Twitter, having worked as a ghostwriter always.
My personal favorite is writing copies for the purpose of Personal Branding and ad campaigns.
Q4. What are your favorite niches to write in?
I love writing for SaaS products and the marketing segment. I also enjoy writing websites and social media content.
If I were to break my preferences down into niches, I’ll say IT, Marketing, and Branding.
However, I write for diverse industries like health & wellness, fashion, home decor, jewellery, SaaS, IT, digital marketing, and many more.
If I were to break my preferences down into niches, I’ll say IT, Marketing, and Branding.
However, I write for diverse industries like health & wellness, fashion, home decor, jewellery, SaaS, IT, digital marketing, and many more.
Q5. What is the #1 lesson you've learned as a copywriter?
My experience over the last 6 years has taught me that content only succeeds when it encapsulates and targets core concepts of consumer/audience psychology.
Moreover, when writing content, it is very important to preserve the voice of clients. This originality ignites among readers a personal connection with the brand/founder. Since I write for business owners and agencies, I have discovered that original, crisp, and insightful content builds thought leadership, while leveraging emotions strategically can get you leads.
Moreover, when writing content, it is very important to preserve the voice of clients. This originality ignites among readers a personal connection with the brand/founder. Since I write for business owners and agencies, I have discovered that original, crisp, and insightful content builds thought leadership, while leveraging emotions strategically can get you leads.
Q6. Who is your favorite copywriter & why?
I admire a lot of copywriters like Jasmin Alic and Shreya Pattar, but my favorite is my Grandmom- Antoinette Borthwick. She had a way with words and conveyed the deepest, most intricate concepts and emotions through few, hard-hitting words.
Q7. Do you have any recent wins to share?
Writing copies and watching them bring results for my clients is the real win! This is ‘The Win’ I work for and celebrate.
When it comes to writing copies, one size never fits all. The approach is different. The agendas are different. The expected outcome is different. Above all, the personalities I’m writing for are different, and preserving and promoting that individuality is where the real game lies.
When it comes to writing copies, one size never fits all. The approach is different. The agendas are different. The expected outcome is different. Above all, the personalities I’m writing for are different, and preserving and promoting that individuality is where the real game lies.
Q8. What would you say to a prospective client who wants to hire you?
Now that’s subjective!
My first move is to always understand the client’s requirements. If I feel I can do justice to his/her requirements, I simply say- It’s show time!
My first move is to always understand the client’s requirements. If I feel I can do justice to his/her requirements, I simply say- It’s show time!
Q9. What is a good email address for prospective clients to contact you?
mdsouza0910@gmail.com