Interviews Mike Samuels

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Q1. Where are you from?

Southampton, UK

Q2. How did you discover copywriting?

I ran my own online fitness business for several years, and hired a business mentor to help me grow that. He actually owned a copywriting agency, saw that I had a knack for writing, and asked if I wanted to come on board and write for him. I loved writing copy from the moment I started, so within the year had given up my fitness business and became a full-time freelancer.

Q3. What forms of copy do you write?

I generally prefer emails, but will also turn my hand to YouTube scripts, webinars, and long form sales pages.

Q4. What are your favorite niches to write in?

While I don’t love fitness, I find fitness copy relatively easy due to my background. I enjoy supplement copy (provided there’s actually some benefit in the supplement,) but generally, any client who’s happy to add a bit of personality and not be overly corporate is someone I’m happy to work with.

Q5. What is the #1 lesson you've learned as a copywriter?

Manage client expectations. Both in terms of the simple stuff like deadlines, turnaround time, and whatnot. But also in terms of what they’ll get come the end of the project. I learned early on that what clients want and what they SAY they want are often two different things, so get crystal clear right from the start.

Q6. Who is your favorite copywriter & why?

I have a soft spot for Doberman Dan. I’ve been coached by him twice in my career for a combined period of around 15 months, and I love how he keeps the old school vibe alive and kicking.

Q7. Do you have any recent wins to share?

As a writer, bringing in over $170 Million for clients. As a coach/ course creator, helping over 70 people to date ditch their jobs and go into full-time freelance copy has been super rewarding.

Q8. What would you say to a prospective client who wants to hire you?

If you want someone who’s overly corporate and all about the hustle and grind, I’m not your guy. If you want an ‘A-lister’ I’m also not your guy. But if you’re looking to work with someone who produces very good copy, but is more focused on freedom, lifestyle and enjoying their work, we should definitely chat.

Q9. What is a good email address for prospective clients to contact you?

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