Copywriting.org Interviews Mira ANAMAE
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Q1. Where are you from?
Nigeria
Q2. How did you discover copywriting?
My copywriting journey started in 2019. I was a freshman looking for new paints to buy online when I realized that I couldn’t afford my preferred paints at the time – art is expensive????. That’s when I realized that I needed a steady source of income so that I could take care of myself (and buy more paint). I already knew how to write well, so I figured that I’d write online. So I Googled “how to become a freelance writer” and started out as a horror fiction writer on Fiverr. A couple of months later, I stumbled on some CopyHackers blog posts about website copywriting. I was sick of ghostwriting blog posts, so I decided to give copywriting a try. Since then, I’ve niched down to email, landing page, and funnel copywriting.
Q3. What forms of copy do you write?
My specialties are onboarding & nurture emails, landing pages, and sales funnels.
Q4. What are your favorite niches to write in?
My favorite niches are B2B & Saas. I dabbled in E-Commerce and wellness in my early days, but the tech & software industry feels more exciting to me. Also, I love exploring software that makes running my business easier – right now I’m doubling down on Notion as my content hub.
Q5. What is the #1 lesson you've learned as a copywriter?
When someone reads your copy, it’s like they’re having a conversation in their head. Your copy should follow that conversation and win them over so that they convert. The best way to achieve that is to research your customers and find the messages that they need to hear so that they convert.
Q6. Who is your favorite copywriter & why?
Joanna Wiebe. When I was a new freelancer, she was one of the few big female copywriters I’d seen. When I enrolled in her copywriting program, I met some of my biz buddies…and skipped at least 5 years of copywriting trial and error.
Q7. Do you have any recent wins to share?
I’m proud of these: ✔️One of my client’s onboarding emails hit a 38% open rate and 7% click rate ✔️Getting over my shyness and connecting with at least 4 copywriters & marketers in the last month ✔️Wrapping up my abandoned cart sequence for 2023 ✔️Regrowing my LinkedIn audience to 2000 peeps after unfollowing 1000+ peeps from my network to start over in August
Q8. What would you say to a prospective client who wants to hire you?
I’m really good at finding messages that convert – in fact, it’s the first part of my process when working with you. Then I find out why your solution’s great and I use that to differentiate your offer and make it irresistible. Lastly, I infuse sales psych and my copywriting techniques into the copy, and voila…new customers and leads are rolling in????
Q9. What is a good email address for prospective clients to contact you?
miraanamae@gmail.com