Copywriting.org Interviews Monica Hutchison

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Q1. Where are you from?

Atlanta, GA

Q2. How did you discover copywriting?

I stumbled into copywriting because I am an Etsy shop owner and needed to write my sales pages and emails to my customers.

Q3. What forms of copy do you write?

Email, sales pages, landing pages, I write it all baby. However, my super power is email. ????

Q4. What are your favorite niches to write in?

My favorite niches are paper crafting, mommy blogs, eCommerce. You know, where the cool kids hang out.

Q5. What is the #1 lesson you've learned as a copywriter?

I’ve learned that crafting authentic, relatable content to connect with my audience and showing her how my product or service will make her life easier are the biggest keys to higher conversions. Not everyone is “my people” and that’s ok. If it’s not the solution she’s looking for, no worries! Being real about who I am and who I serve helps me create messaging that resonates deeply with my “true people” and leads to a more sustainable business.

Q6. Who is your favorite copywriter & why?

Laura Belgray because she’s hilarious, relatable, and irreverent. I’ve learned so much from her. I adore her and buy everything that she sells.

Q7. Do you have any recent wins to share?

I am starting an email marketing agency. I will focus on Bloggers and eCommerce. I may niche down even further though. We’ll see. I’m just getting started. I did buy the domain though (www.theleadlady.co) and I’m working on the website. So, YAY me!

Q8. What would you say to a prospective client who wants to hire you?

I would love to chat with them. 30 minutes is all it would take to brainstorm and see how I can help take their business even higher.

Q9. What is a good email address for prospective clients to contact you?

mhutch12000@yahoo.com