Interviews Muddassir Abdur Rub

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Q1. Where are you from?


Q2. How did you discover copywriting?

I saw a video of Alex Cattonie – shout out to her – while messing around on YouTube. I knew I could write half decent but never thought I’d ever monetize it. Not before I saw Alex.

Q3. What forms of copy do you write?

Front end service is Twitter copywriting for SaaS CEOs. At back end I do lead magnets, sales copy, email, and newsletter.

Q4. What are your favorite niches to write in?

B2B SaaS all the way.

Q5. What is the #1 lesson you've learned as a copywriter?

2 lessons actually. You can number them the way you like: 1. Never take your writing subjectively. It’s a service. Some people will like it, others might not. Learn from what didn’t work & move one. Don’t take it personally. 2. Persuasion is super power.

Q6. Who is your favorite copywriter & why?

Matt Furey for his email stories. Absolutely gem of a writer.

Q7. Do you have any recent wins to share?

No big wins in terms of numbers yet. I’m building myself on LinkedIn and Twitter and I share as I learn.

Q8. What would you say to a prospective client who wants to hire you?

I’ll say try my front end service & once you are happy we’ll talk further. No big promise. No bold claims. Nothing fancy. Just let me prove myself first.

Q9. What is a good email address for prospective clients to contact you?

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