Interviews Muhamed Al Desouki Muhamed

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Q1. Where are you from?


Q2. How did you discover copywriting?

search engines

Q3. What forms of copy do you write?

Technology, Health, Fashion, Programming, DIY, Blogs, Email, other.

Q4. What are your favorite niches to write in?


Q5. What is the #1 lesson you've learned as a copywriter?

As a copywriter, the #1 lesson I’ve learned is that it’s not about me, it’s about the reader. In other words, the most important aspect of effective copywriting is understanding the audience and crafting messaging that resonates with them.

This means taking the time to research and understand the needs, desires, pain points, and motivations of the target audience. From there, it’s crucial to communicate the benefits of the product or service in a way that speaks directly to the reader’s needs and desires.

Additionally, it’s important to remember that people are busy and easily distracted, so copy should be clear, concise, and attention-grabbing. Using powerful headlines, engaging language, and strong calls-to-action can help ensure that readers stay engaged and take action.

Ultimately, as a copywriter, my job is to communicate the value of the product or service in a way that resonates with the reader and motivates them to take action. By putting the reader first and crafting messaging that speaks to their needs, I can create effective copy that drives results for my clients.

Q6. Who is your favorite copywriter & why?

One of favorite copywriters is David Ogilvy. He is often referred to as the “Father of Advertising” and is known for his iconic campaigns for brands such as Dove, Rolls-Royce, and Guinness. Ogilvy believed that effective copywriting was rooted in research, and he was known for conducting extensive research on his clients’ products, as well as their target audiences, to inform his messaging.

Q7. Do you have any recent wins to share?

Really nothing and I don’t like bragging, give me the chance and I’ll make my work speak for me

Q8. What would you say to a prospective client who wants to hire you?

If a prospective client is interested in hiring me as a copywriter, I would begin by thanking them for their interest and asking them some questions to better understand their needs and goals. This would include questions about the product or service they are offering, their target audience, their key messaging and positioning, and their overall marketing strategy.

Once I have a clear understanding of the client’s needs, I would then explain my approach to copywriting, emphasizing my focus on the reader and my commitment to crafting messaging that resonates with the target audience. I would also highlight my experience working on similar projects, as well as any relevant skills or expertise that I bring to the table.

If the client is interested in moving forward, I would then discuss the scope of the project, including timelines, deliverables, and budget, and work with them to develop a proposal that outlines the scope of work and estimated costs.

Overall, my goal as a copywriter is to help clients achieve their marketing and sales objectives by crafting messaging that engages and motivates their target audience. By understanding the client’s needs and goals, and working collaboratively to develop effective messaging, I can help them achieve success and drive results.

Q9. What is a good email address for prospective clients to contact you?

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