Interviews Nagy Nessem

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Q1. Where are you from?

Cairo, Egypt

Q2. How did you discover copywriting?

I knew about copywriting or “ads writing” ever since I was a kid. I knew there were people out there getting paid to write everything around us. It wasn’t something I discovered but a path I’ve worked hard to get on.

Q3. What forms of copy do you write?

Emails & landing pages are my strongest suit. Though TikTok and UGC scripts are becoming a passion of mine. With the right talent, I can write and storyboard pretty convincing UGC videos.

Q4. What are your favorite niches to write in?

I don’t have a specific niche but I absolutely love brands who want to create a positive change. One of my clients is a handheld permanent hair removal IPL device. You might think it’s extravagant or unnecessary for most people, but man, you read the comments from customers who used the product and you know you had a positive impact on their lives.

Q5. What is the #1 lesson you've learned as a copywriter?

The more human and relatable you are, the more you’ll engage with the reader, the more you’ll convert.

Q6. Who is your favorite copywriter & why?

Here’s an answer that most readers are not gonna like.
None. I don’t have a favorite copywriter.

I learn a LOT more about copywriting by watching genuine content creators who have nothing to sell. The way they interact, the way they build a community, how the community interacts. That’s the real deal right here.

Marketing & funnel building is a totally different matter, though.

Q7. Do you have any recent wins to share?

We just had a record-breaking email with 70% open rate and 35% CTR and 16% sign up rate.

Don’t get fooled by the numbers, it took us A LOT to build that engaged list, nurture them, hype them up, design the offer, and launch. It was insanely hard but it paid off well.

Q8. What would you say to a prospective client who wants to hire you?

I’d say thank you for considering me but if you’re planning on gatekeeping data, not going to share how your funnel is like, and not planning on involving me in the process, I’d say we won’t be a good fit.

I wanna be a part of the team. The more information I have, the better I write, the higher we’ll convert.

Q9. What is a good email address for prospective clients to contact you?

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