Interviews Naimal Masood

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Q1. Where are you from?


Q2. How did you discover copywriting?

I accidentally stumbled upon a YouTube video where the creator was talking about this in-demand and lucrative skill and how life-changing it can be and the rest is history.

Q3. What forms of copy do you write?

Website Copy, Sales Copy, Landing Page Copy, Email Copy, Ad Copy, Product Descriptions and Social Media Captions.

Q4. What are your favorite niches to write in?

Personal development, business coaching, online educational space, SaaS, marketing and branding, self-help, mindset coaching, and beauty coaching.

Q5. What is the #1 lesson you've learned as a copywriter?

Copy is not written, it’s assembled.

Q6. Who is your favorite copywriter & why?

I like Justin Goff, Alex Cattoni, Stefan Georgi, and Ning Li from our time mainly because they are very much active in the copywriting industry right now pumping out their own successful offers and delivering pure value to aspiring and practicing copywriters. I really resonate with their writing style, values and mission.

Q7. Do you have any recent wins to share?

I recently worked on a client’s website. Revamped their marketing messages and made it more coherent with their brand voice. Helped the client induce more clarity, uniqueness and impact in their services. We also focussed on creating and conveying an overall sense of intimate experience for the audience. The project was a success and client was ecstatic about how everything turned out – so much so that I was referred to 2 of his acquaintances and currently in process of onboarding them.

Q8. What would you say to a prospective client who wants to hire you?

Tell me your business from the inside out. Tell me: – what’s the “reason why” behind your business? – what are your aspirations for your business? – why people would choose you over others? -why will they care about what you have to say? -what’s the transformation/outcome you are selling? – what are the pressing problems, pain points and crisis you are solving? – how your services stand out in the sea of others? – is your price justifying the value and depth you are delivering? – and everything beyond…

Q9. What is a good email address for prospective clients to contact you?

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