Interviews Natali Lekka

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Q1. Where are you from?

I live in the UK but I am originally from Greece

Q2. How did you discover copywriting?

I’ve been a writer for many years and have tried my hand at pretty much everything, from writing short stories, to travel writing, to content writing and now to copywriting. I decided to go into copywriting after crossing paths with Sean Ferres and Alex Cattoni.

Q3. What forms of copy do you write?

Email copy, web copy and blog articles mostly but also sales pages and landing pages.

Q4. What are your favorite niches to write in?

I am a language geek. I speak 5 languages and I am constantly adding more to my list so it should come as no surprise that I love writing for language brands and language coaches. Two of my favourites niches are language learning and e-learning, but as a travel writer I also write for travel brands.

Q5. What is the #1 lesson you've learned as a copywriter?

Research your niche and your audience inside out. If you can buy and experience the products for yourself, even better.

Q6. Who is your favorite copywriter & why?

I admire lots of copywriters but I’ve learned almost everything I know about copywriting from copywriter, coach and entrepreneur Alex Cattoni.

Q7. Do you have any recent wins to share?

I’ve written for some great brands in the past year but my biggest win is creating my own writing courses (on content writing and travel writing). I am increasingly more and more interested in offer creation.

Q8. What would you say to a prospective client who wants to hire you?

I dig your products and services, let’s create something amazing together! (Granted, I only say that to a few that’s why I am very selective with who I work with)

Q9. What is a good email address for prospective clients to contact you?

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