Interviews Nathan Pierce

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Q1. Where are you from?

Lodi, CA

Q2. How did you discover copywriting?

My first exposure to copywriting came while studying Advertising at The Art Institute in San Francisco. At the time my interest was more in the graphic side of advertising (I have always fancied myself as an artist) so I payed little attention to the copy side. Fast forward a few years and I found myself working as the Director of Sales for a Silicon Valley Tech training company. It was in this role where I really started to dive into the power of copy. I started to dabble in Google Ads at the time to get leads for the business. I quickly recognized that some messages would generate more leads than others. And when it started making us more money…I was hooked! So, I began expanding my copy chops (and kicking myself for not paying attention more in school). The Google Ad writing spurred interest and attendance at a sales letter bootcamp with Jason Capital. Shortly there after I began sucking up information like a sponge from the likes of Justin Goff, Stephen Georgi, and Ian Stanley.

Q3. What forms of copy do you write?

My focus the lasts two years has been on writing email copy, managing email lists and providing strategy to my clients.

Q4. What are your favorite niches to write in?

I enjoy writing in personal development, ecom stores for certain outdoor sports (camping/ hiking/ off-road adventures), and info products around the arts (painting & photography). Oh! And recently I found a love for baking tasty desserts. I think writing about food could be a blast.

Q5. What is the #1 lesson you've learned as a copywriter?

Ooof! The #1 lesson? The last three years have been non stop lessons. But, the #1 lesson I have learned is that it’s not about me and my needs. By focusing outward versus inward, and trying to help as many people as I can, I find I am rewarded in ways that money couldn’t buy. The money comes too but there’s something so much more gratifying in being of service. (This is followed up closely by learning to set and enforce healthy boundaries.)

Q6. Who is your favorite copywriter & why?

I’d like to preface this by recognizing the fact that so many amazing copywriters have influenced me both directly and indirectly. But the one that stands out to me the most is Ian Stanley. His courses, trainings, and mentorship, set me on a path that changed my life. I learned not only how to be a better writer and make a living, but I also became a better human in the process.

Q7. Do you have any recent wins to share?

As for recent work wins…I recently finished helping a large E-com client merge their CRM (PipeDrive) with their Active Campaign account. I rewrote all their autoresponder sequences, wrote and set up their SMS program, segmented and tagged the list and I got them out of the Promo tab. Also, I was recognized by Amazon’s marketing team for outstanding contribution to one of their email programs.

Q8. What would you say to a prospective client who wants to hire you?

Let’s have a brief chat so I can learn more about your business, your goals, and what you’d like to see from the person you hire. If our personalities work well together and we feel like I can add value to your organization, then we can talk about creating a deal structure that is fair and exciting for the both of us.

Q9. What is a good email address for prospective clients to contact you?

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