Interviews Nicolas Anguiano

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Q1. Where are you from?


Q2. How did you discover copywriting?

I was the highest paid employee in my former job… but still wanted to get rid of the “salary cap,” have more time freedom, and all that good stuff. Tried other ways to “make money online” (trading, dropshipping, etc) but it just didn’t click with me. Eventually saw some gurus on Instagram talking about high-income skills, and how copywriting was one of them. I figured… I love to write already, I’m great with marketing automation… this is gonna be it! And it was:)

Q3. What forms of copy do you write?

Mainly emails, webinars, and landing pages. I do much more than copy tho… which is why clients keep me around long term. Automation, list management & deliverability, tech stuff, offer creation or offer “fixing,” even design a bit if I have to… Whatever it takes to make a funnel the way I like, and work the way it needs to work.

Q4. What are your favorite niches to write in?

Business opportunity, coaching, internet marketing, personal development, but I’ve done several of other niches too.

Q5. What is the #1 lesson you've learned as a copywriter?

That writing is the least important skill you need to succeed. The most important skill (for any entrepreneur imo) is mindset, the “inner game,” having an ally and not an enemy in the mirror, being self-motivated, disciplined, and all that good stuff. Next, it’s sales. Knowing how to open sales conversations, generate leads for yourself, and pitch. Next, it’s your offer as a copywriter. How do you make it as fast, as easy, and as risk free as possible to work with you? Knowing what and how to write becomes important AFTER you do all of that.

Q6. Who is your favorite copywriter & why?

Probably Travis Sago, who’s not a “copywriter” as such, but more like a marketing and business guru. His frameworks for “symptomatic messaging,” “triangle of insight,” “email mojo,” “T.I.M.E.R. for sales, benefits, and objections” are probably the most practical copy frameworks out there. Other than Travis, I’d say Chris Haddad and Alen Sultanic. They are just fun to read and study. They’ll grab your attention from the first sentence, create a sort of trance reading their copy, have incredible flow… it’s like a copy orgasm lol.

Q7. Do you have any recent wins to share?

When I was starting out I broke sales records many times via email for my first eCommerce client, which was a nice boost to my confidence. Eventually got to write for Robert Kiyosaki’s “Rich Dad” brand, on a project with Orzy Media. It was an awesome full-circle moment because “Rich Dad, Poor Dad” was the book that flipped my switch to become an entrepreneur… and 2 years after reading that book, I was writing 20 emails for the guy:) Pretty sweet. My latest win is being the copywriter “behind the scenes” of an 8-figure info publisher in the bizop space, with my copy being directly responsible for 7-figures within one year.

Q8. What would you say to a prospective client who wants to hire you?

Copy is just one of the many needle-movers that I can bring to the table at this point in my career, so I’m not looking to get “hired,” but to partner with businesses and grow together. If I’m not taken, let’s talk and see if we should have a first date:)

Q9. What is a good email address for prospective clients to contact you?

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