Interviews Norm Jones

Click to Share:

Q1. Where are you from?


Q2. How did you discover copywriting?

I’ve been following the greats for years never thinking I could be paid to do it also without a fancy ad agency in New York or Chicago. But when COVID hit, I knew that I had to focus 100% on what I loved most and I realized the success I had as a marketer came down to the two things I loved most in marketing: developing the angles/ideas and the writing. And that is copywriting in a nutshell. Once I committed to it, I knew I had made the right choice.

Q3. What forms of copy do you write?

Primarily email copywriting but I also love writing ads, sales letters, etc—whatever is closest to the sale and influencing people…

Q4. What are your favorite niches to write in?

Finance, education, publishing, coaches and consultants—but I’m also very agnostic when it comes to niches because I love the variety…

Q5. What is the #1 lesson you've learned as a copywriter?

Evaldo Albuquerque, one of the modern legends, wrote: “Nobody has to read your sh*t!” So the #1 foundational lesson is that it’s all about the customer and their perspectives…

Q6. Who is your favorite copywriter & why?

Stefan Georgi. He’s been a great model for me. I love his RMBC method and it allows me to write VSL’s and sales letter 4 times quickly…

Q7. Do you have any recent wins to share?

Wow- what a loaded question: so many to choose from for different reasons: Ian Stanley’s curiosity hooks, Eugene Schwartz’ core reading about breakthrough advertising, Gary Halbert’s perspective-bending wisdom, Ben Settle’s irreverent wisdom, David Ogilvy’s legendary wisdom… the list goes on…

Q8. What would you say to a prospective client who wants to hire you?

To a client that wants to hire me, I would say welcome: I can’t wait to wow you and show you the impossible is possible. Granted, some clients know what’s possible but are frustrated they aren’t getting the results they feel they should be getting. So, I come along and deliver and they just say “good.” They just aren’t blown away because they already feel it should be up there so I come in, work a miracle and they say to their market, “what took so long.” But that’s ok too. Of course I’d prefer you to be blown away but if I 10X your business and you’re just mildly appreciative, that’s fine.

Q9. What is a good email address for prospective clients to contact you?

Want to Get Interviewed by