Interviews Olalekan Mandela

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Q1. Where are you from?

Lagos, Nigeria

Q2. How did you discover copywriting?

I discovered copywriting in College when I did some weekly publications for my department and I had to write some compelling words to market them

Q3. What forms of copy do you write?

Landing page Youtube Script Podcast script Email copy Sales copy Product Description

Q4. What are your favorite niches to write in?

Ecommerce SaaS Insurance Credit repair Real Estate Podcasting Health & Wellness Digital Marketing

Q5. What is the #1 lesson you've learned as a copywriter?

My #1 lesson as a copywriter is that, copywriting is not about you, no matter how flavored it is, it is about your audience, and they should always come first

Q6. Who is your favorite copywriter & why?

Sean Ferres & Troy Ericson Sean Ferres is my mentor and I paid for his masterclass but could not complete because of my college degree. Which I am hoping to. He has a very good humor of making you learn while crushing your goal at the same time. He is a good man. And second person is Troy Ericson, although he does not know me on a personal level, but seeing his post on email management and email optimization always give me a sense of learning. Simple and concise

Q7. Do you have any recent wins to share?

I am not a beginner, and I won’t say I am an expert either. Being an African is hard in this part of the world, as many copy clients either see you or conclude with condescending remarks because of where you come from without even testing your work yet. It’s really sad. And the few ones who take chance on us will offer terrible rates, telling you it’s a lot of money if you change it to your country’s currency. Which is a lie. The country’s currency might be weak, but the standard of living is very high, and monetary policy is very crazy, so when you get these foreign currencies, by the time you are done with the whole legal monetary process, the money in your pocket is just as normal as everyone else. Nothing much… However, I have been able to help some few brands on Fiverr, which I am really proud of, example is the WealthWellness Credit repair solution. But of course, it’s from a freelance platform, no retention.

Q8. What would you say to a prospective client who wants to hire you?

If you really want what works, then let’s give this a shot! If you want to grow your business, give me permission with your marketing team, and see if you don’t see your business exponentially increase… Skin color, Race, and Nationality does not define the outcome of a good copy It’s the performance of the copy itself that counts not the person writing it.

Q9. What is a good email address for prospective clients to contact you?

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