Interviews Olatunde Ogunsuyi

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Q1. Where are you from?


Q2. How did you discover copywriting?

In 2021, I was learning Email Marketing as a skill in a Freelance group where the main business was an MLM called Neolife. So I basically went there for trainings on how to be an Email Marketer. Setting up campaigns, automations and all things in-between. I had a friend who mentioned copywriting one time. She said she was on Andy Mukolo’s (the best copywriter in Nigeria) list and even took his course. I didn’t know him then or have a clue about copywriting. Fast forward to 2022. The universities were on strike in Nigeria and I was home for 8 months. I then decided I had to be doing something to make money, this was around July. I figured out I had some skills, I knew how email worked but I didn’t know how to write copy. So I just went down that rabbit hole and started learning from various sources, reading books and getting a mentor. That’s how I came to start copywriting

Q3. What forms of copy do you write?

I can write emails, and blogs and I’ve tried writing some landing pages and sales pages. I can also do a great job with product descriptions. That’s what I write mainly

Q4. What are your favorite niches to write in?

I don’t really have favourite niches to write in right now. I’m still kinda writing for niches that come across my way. But I like eCom brands, Personal brands and online courses better. I personally prefer writing for those 3, but I can get into writing for other niches that come my way

Q5. What is the #1 lesson you've learned as a copywriter?

The no. 1 lesson I’ve learned as a copywriter is this. Research is what shows everything the market wants. If you do good-enough research, writing good copy definitely becomes easier

Q6. Who is your favorite copywriter & why?

I have like 5 or 6 favourite copywriters and I’ll give reasons for each.

The first is Gary Halbert. The simplicity of his writing plus the way he makes writing copy seems so flawless is why I like him.

I fell in love with Joe’s sugarman when I read his book and did the whole handcopying of ads thing. The way his writing pulls your eyes down the page and the way there’s a story for every boring tech product is exactly what I love about him.

Then Ben Settle and his villain style emails where he disses the world. I’m a big fan of his works. Hardly a day goes by that I don’t read his emails.

Alex Cattoni and Cardinal Mason are the last 2 to talk about. Alex Cattoni and the way she simplifies copy for everyone. It’s so beautiful that she’s helping a lot of copywriters by just making copy something you can understand in 5 points.

Tyson 4d is a great guy too.

Q7. Do you have any recent wins to share?

I’ve not gotten to the bragging stages yet. Still looking to work with a couple of clients well enough to impact their sales. When I do have wins, I’ll come back here to brag!

Q8. What would you say to a prospective client who wants to hire you?

I’m open for hire. Whatever you need doing. Email Marketing automations or email copywriting. Anything copy, just send me an email and we’ll setup a meeting to discuss your copy needs. I’m open for hire!

Q9. What is a good email address for prospective clients to contact you?

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