Copywriting.org Interviews Paschal Nwokocha
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Q1. Where are you from?
Nigeria
Q2. How did you discover copywriting?
I wanted to know how to become a real writer with impact, so research brought me there
Q3. What forms of copy do you write?
Email copy
Q4. What are your favorite niches to write in?
Health, fitness and wellness
Q5. What is the #1 lesson you've learned as a copywriter?
Every audience loves simplicity and conversation. Focus on that and your copy will write itself.
Q6. Who is your favorite copywriter & why?
Gary Halbert. This is so because he doesn’t apologize when he writes, he doesn’t use weak-willed words, he is not trying to impress or please anyone. He says it as it is, and he’s carrying you along while at it. His work conveys so much audacity that would make you shake in your boots. But he knows he’s gonna get those he’s gonna get. Because fortune always favors the bold.
Q7. Do you have any recent wins to share?
Yeah, wrote an email for a client that almost nearly doubled their conversion rates. Prior to that , were only sending flash sale emails, but after infusing conversational copy into their mailing strategy, they began to see the difference. Till now they haven’t had to send any flash sale emails cos they noticed how the friendly conversation seems to be working out for them.
Q8. What would you say to a prospective client who wants to hire you?
Simply put, I won’t leave you until you start making at least 1.5x than you were making from your emails before you met me. And this is just me being modest.
Q9. What is a good email address for prospective clients to contact you?
paschalcnwokocha@gmail.com