Interviews Pasquale Impagnatiello

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Q1. Where are you from?


Q2. How did you discover copywriting?

In 2020, after Italy became the 2nd country to be completely locked down, I had so much extra free-time that I started to learn how to write copy (I was still in high school at the time).

Q3. What forms of copy do you write?

All kinds of emails.

Q4. What are your favorite niches to write in?

I love writing for all kinds of health & wellness products.

Q5. What is the #1 lesson you've learned as a copywriter?

If you learn how to leverage human psychology and use it in your copy, you can (almost) sell water to a fish.

Q6. Who is your favorite copywriter & why?

Justin Goff. He’s the one that introduced me to the idea of writing emails as a living. Plus, he’s a super cool guy.

Q7. Do you have any recent wins to share?

I’ve helped some of the biggest DR response brands out there to promote and scale their supplements offer through my affiliate emails. If you have a “swipe” email address, you’ve probably received (and hopefully clicked on) some of my emails.

Q8. What would you say to a prospective client who wants to hire you?

Just send me a quick email at, and let’s see if I’m the perfect copywriter for you. I only want to work with people that can receive as much value as possible from my emails. If that’s not the case, I’ll be the one letting you know that I can’t help you as much as I would like.

Q9. What is a good email address for prospective clients to contact you?

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