Interviews Pat Ladouceur

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Q1. Where are you from?

San Francisco Bay Area

Q2. How did you discover copywriting?

I learned to write at a nonprofit, early in my career. If my copy didn’t convince donors to partner with us, our doors would close. Since then I’ve written for a variety of businesses, including my own private coaching and psychotherapy practice.

Q3. What forms of copy do you write?

I’m primarily an email list manager. I’ve also written sales pages, blog posts, case studies, organic social posts, brochures, and more…

Q4. What are your favorite niches to write in?

Active/outdoor brands (clothing, gear, food, etc), personal development, and relationships.

Q5. What is the #1 lesson you've learned as a copywriter?

Avatar research is key and empathy is powerful. When you understand your audience’s real problems, fears, dreams, and secret wishes well enough (and if your offer is a fit), they’ll feel like you’re reading their mind.

Q6. Who is your favorite copywriter & why?

Ann Handley. She’s versatile, engaging, and I always learn something from her newsletters. Every one is worth reading.

Q7. Do you have any recent wins to share?

1) email sequence with CTA to book a demo got 10%+ click-through rates; 2) list growth turnaround: 2.5% loss to 5% increase per month by changing email sending frequency; 3) enrolled 1,400 in webinars; 4) avatar research led to revenue of $23,984 from 3 emails; etc.

Q8. What would you say to a prospective client who wants to hire you?

I’d like to apply my background in psychology and experience as an email list manager to meeting your business goals. I’ll research your audience, write in your brand voice, and handle the behind-the-scenes work needed to get your emails delivered, opened, and read.

Q9. What is a good email address for prospective clients to contact you?

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