Copywriting.org Interviews Peter Hewlett
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Q1. Where are you from?
Austin, Texas
Q2. How did you discover copywriting?
Through Ian Stanley and Derek Johanson
Q3. What forms of copy do you write?
VSLs, TSLs, ads, email, landers, advertorials, webinars
Q4. What are your favorite niches to write in?
Health, beauty, fitness, supplements, survival, MMO, biz opp, dating, eco/green living
Q5. What is the #1 lesson you've learned as a copywriter?
Nobody cares about your copy or brand until you make them… by tapping into their subconscious emotional response system.
Q6. Who is your favorite copywriter & why?
Hard to say, I prefer snarky and sharp writers… John Carlton probably.
Q7. Do you have any recent wins to share?
Yeah few VSL projects that I’m pretty stoked on.
Q8. What would you say to a prospective client who wants to hire you?
Making offers work is about getting 42 different things right… copy is one of the crucial elements… but offers live and die by the cohesion.
Q9. What is a good email address for prospective clients to contact you?
peter72289@gmail.com