Interviews Peter Hewlett

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Q1. Where are you from?

Austin, Texas

Q2. How did you discover copywriting?

Through Ian Stanley and Derek Johanson

Q3. What forms of copy do you write?

VSLs, TSLs, ads, email, landers, advertorials, webinars

Q4. What are your favorite niches to write in?

Health, beauty, fitness, supplements, survival, MMO, biz opp, dating, eco/green living

Q5. What is the #1 lesson you've learned as a copywriter?

Nobody cares about your copy or brand until you make them… by tapping into their subconscious emotional response system.

Q6. Who is your favorite copywriter & why?

Hard to say, I prefer snarky and sharp writers… John Carlton probably.

Q7. Do you have any recent wins to share?

Yeah few VSL projects that I’m pretty stoked on.

Q8. What would you say to a prospective client who wants to hire you?

Making offers work is about getting 42 different things right… copy is one of the crucial elements… but offers live and die by the cohesion.

Q9. What is a good email address for prospective clients to contact you?

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