Interviews Prasant Khurana

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Q1. Where are you from?

New Jersey

Q2. How did you discover copywriting?

I used to be a high ticket closer, learning from a certain someone in a red suit. As I worked with certain companies and entrepreneurs over the years, I found myself working with poor, sometimes completely unaware leads, and I would try to find better ways to help those business get better leads. One of the ways was improving their messaging. Shortly after, the same someone in a red suit launched their copywriting course. I was drawn to it, and the rest is history.

Q3. What forms of copy do you write?

Scripts, VSLs, emails, landing pages, & ads

Q4. What are your favorite niches to write in?

Education, Biz Ops, Health, and more recently, Home Improvement

Q5. What is the #1 lesson you've learned as a copywriter?

Great copy will never fix a bad offer.

Q6. Who is your favorite copywriter & why?

Justin Goff, the way he writes has a buttery-smooth flow and gets to the point without being long-winded.

Q7. Do you have any recent wins to share?

I took up the position as a creative manager of a small team in a lead gen agency. I’m also spearheading the creative direction with an Education-Tech company I work with, into the homeschooling market.

Q8. What would you say to a prospective client who wants to hire you?

No guarantees, but who knows? Let’s get to know each other first.

Q9. What is a good email address for prospective clients to contact you?

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