Copywriting.org Interviews Prasant Khurana

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Q1. Where are you from?
New Jersey
Q2. How did you discover copywriting?
I used to be a high ticket closer, learning from a certain someone in a red suit. As I worked with certain companies and entrepreneurs over the years, I found myself working with poor, sometimes completely unaware leads, and I would try to find better ways to help those business get better leads. One of the ways was improving their messaging. Shortly after, the same someone in a red suit launched their copywriting course. I was drawn to it, and the rest is history.
Q3. What forms of copy do you write?
Scripts, VSLs, emails, landing pages, & ads
Q4. What are your favorite niches to write in?
Education, Biz Ops, Health, and more recently, Home Improvement
Q5. What is the #1 lesson you've learned as a copywriter?
Great copy will never fix a bad offer.
Q6. Who is your favorite copywriter & why?
Justin Goff, the way he writes has a buttery-smooth flow and gets to the point without being long-winded.
Q7. Do you have any recent wins to share?
I took up the position as a creative manager of a small team in a lead gen agency. I’m also spearheading the creative direction with an Education-Tech company I work with, into the homeschooling market.
Q8. What would you say to a prospective client who wants to hire you?
No guarantees, but who knows? Let’s get to know each other first.
Q9. What is a good email address for prospective clients to contact you?
pkhurana9191@gmail.com