Copywriting.org

Copywriting.org Interviews Rachel Li

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Q1. Where are you from?

Australia

Q2. How did you discover copywriting?

After crushing on a guy in high school, I dived into persuasion and copywriting (which I didn’t know it was called that at the time), with the goal of becoming his girlfriend. While I didn’t succeed in my attempt, it made me appreciate 2 things. 1. Being an introvert who loves writing, copywriting is like the perfect skill to master and help other businesses to grow and scale. 2. I actually am fascinated by sales and marketing so I don’t mind doing this my whole life.

Q3. What forms of copy do you write?

Emails, Paid Ads, Funnels and Sales Letters

Q4. What are your favorite niches to write in?

Coaching, Consulting on Health (Eg. Nutrition, Personal Trainer) and Relationships between Partners, Family etc.

Q5. What is the #1 lesson you've learned as a copywriter?

Use your Target Market’s words to write your copy so they feel understood and invest.

Q6. Who is your favorite copywriter & why?

Mara Glazer, because she’s an inspiration to me that the ladies can achieve just as much as men. Also, she writes really amazing copy ????

Q7. Do you have any recent wins to share?

Sold more than 80 copies of a $67 ebook using email, on the pharmacist industry in Australia.

Q8. What would you say to a prospective client who wants to hire you?

I’ll be upfront, hiring me isn’t cheap and it isn’t for everyone. If you’re looking for quality copy that not only builds the know, love and trust relationship, but also make more sales, then you’ve found the right person. If you are just looking for anyone that can write something for you, find someone else.

Q9. What is a good email address for prospective clients to contact you?

rachel@rachelytli.com

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