Interviews Ratika Deshpande

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Q1. Where are you from?

New Delhi, India

Q2. How did you discover copywriting?


Q3. What forms of copy do you write?

Email courses and blog posts

Q4. What are your favorite niches to write in?

Psychology and education

Q5. What is the #1 lesson you've learned as a copywriter?

That it’s about providing something useful to the reader. It’s about them and their needs. Answering a question they have, helping them solve a problem, or get something done.

Q6. Who is your favorite copywriter & why?

David Ogilvy. He nailed the basics long before everyone else and what he said still applies to copywriting today. He really knew what he was doing.

Q7. Do you have any recent wins to share?

I wrote copy for the website of an award-winning wedding photography company recently. It was a wonderful experience seeing my words on the front page of their website.

Q8. What would you say to a prospective client who wants to hire you?

The only way to get the best results would be to communicate everything clearly–if we can do that, then we can work together easily.

Q9. What is a good email address for prospective clients to contact you?

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