Interviews Rémi Lazaro

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Q1. Where are you from?

Paris, France

Q2. How did you discover copywriting?

I took a digital marketing training to transition from my legal career. It made me aware of this thing called copywriting. It found it could be a perfect speciality for me.

Q3. What forms of copy do you write?

I write web copy, sales letter copy, email copy and social media copy.

Q4. What are your favorite niches to write in?

I’ve been involved in the health and wellness niche for a while, training as a mindfulness mentor & instructor.
And I’ve been inspired to go into digital marketing as a career choice by Richard Taubinger’s. He helps businesses create inner-transformation experiences for people.
While I know quite well the health and wellness niche and like this market a lot. It is not my only focus though.

Q5. What is the #1 lesson you've learned as a copywriter?

Share Understanding, Enthusiasm and Empowerment.

Q6. Who is your favorite copywriter & why?

I’ve felt a connection with Kim Krause Schwalm who I choose as a mentor.

I like every copywriter who can show empathy and respect with the prospect while keeping the motivation sequence strong and steady. And I find Kim Krause Schwalm does that so well. She is so quick and smart to find what’s resonate the most with people.

Q7. Do you have any recent wins to share?

I am beginning my journey here. The clients who trusted me so far are quite pleased with what I could offer them.

Q8. What would you say to a prospective client who wants to hire you?

If you have a system in place which bring actual readers to the copy I’d write for you + an offer that actually helps people, let’s talk.

Q9. What is a good email address for prospective clients to contact you?

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