Interviews Rimsha Ashraf

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Q1. Where are you from?

Lahore, Pakistan

Q2. How did you discover copywriting?

I was working for a Tech Company and writing blogs/articles for them. They liked my writing skills and encouraged me to write web copies, sales pages, and social media posts for them. Then, the journey continues from sales pages and social media posts to brochures, catalogs, whitepapers, sales letters, and other direct emails.

Q3. What forms of copy do you write?

I write web copies, emails, social media posts, brochures, whitepapers, sales letters, and blogs.

Q4. What are your favorite niches to write in?

Technology, particularly about cybersecurity, cloud computing, machine learning, artificial intelligence, data science, and more.

Q5. What is the #1 lesson you've learned as a copywriter?

You can not apply the same technique to all problems. Every new problem demands a new solution. And knowing about the product or service and understanding your target audience well is the key.

Q6. Who is your favorite copywriter & why?

My favorite copywriter is Alex Cattoni, and the reason is her personality.

Q7. Do you have any recent wins to share?

Recently closed a high-ticket client (basically a Canadian-based tech organization) and I am leading their content team. That’s huge for me.

Q8. What would you say to a prospective client who wants to hire you?

I can communicate technical information clearly and have a process to deliver high-quality content that meets your needs.

Q9. What is a good email address for prospective clients to contact you?

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