Interviews Rob Fortier

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Q1. Where are you from?

New York City

Q2. How did you discover copywriting?

Sort of by accident! I’ve always loved to write, and as a coach, I’ve had my own email subscribers for years. Creating content and teaching a short lesson, or taking something that happens in life and turning into a piece of content for them is something I’ve gotten pretty good at. Until a few years ago, I never really thought of writing as a business, but the thing that supported my business. So many business owners I know hate writing, so I started doing it for others and charging for it. Eventually I invested in program so I could officially sharpen my copywriting skills and learn how to craft other forms of copy besides emails. I love it!

Q3. What forms of copy do you write?

emails, sales letters, landing pages, lead magnets, blog posts

Q4. What are your favorite niches to write in?

I love working with all sort of coaches, as well as folks in the entrepreneurial and personal development spaces.

Q5. What is the #1 lesson you've learned as a copywriter?

The first draft of anything is always a hot mess, and that’s okay. It’s about getting all the ideas out of your head and then making it impactful.

Q6. Who is your favorite copywriter & why?

Alex Cattoni. Being part of her Copy Posse has helped me elevate my writing skills to a level I never imagined.

Q7. Do you have any recent wins to share?

I recently landed a gig writing emails for a candy company. I’m getting the opportunity to stretch my skills in a creative new way, and it’s so much fun!

Q8. What would you say to a prospective client who wants to hire you?

Get in touch so we can schedule a call to see if we’re a good fit for each other.

Q9. What is a good email address for prospective clients to contact you?

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