Interviews Rob Mancini

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Q1. Where are you from?

New York

Q2. How did you discover copywriting?

After working years at 9-5 jobs I didn’t align with, I found Alex Cattoni on YouTube.

Q3. What forms of copy do you write?

Emails, landing pages, sale pages, paid ads, social media posts/captions, brand voice guides, VSL scripts, blogs, and webpages.

Q4. What are your favorite niches to write in?

I tend to write in health and wellness, but I’ve been branching out as of late. AI startups, for example, have been particularly interesting to me.

Q5. What is the #1 lesson you've learned as a copywriter?

Lead with value.

Q6. Who is your favorite copywriter & why?

Alex Cattoni because without her teachings I’d never be where I am today.

Q7. Do you have any recent wins to share?

I’ve been awarded the Top Rated Plus badge on Upwork. According to their statistics, that means I’m in the top 3% of all freelance copywriters on the site, so I’m pretty proud of that. I guess my Upwork profile will have to hold me over until I finish creating my website, haha.

Q8. What would you say to a prospective client who wants to hire you?

I seem to be pretty skilled at creating open loops. And open loops get clicks.

Q9. What is a good email address for prospective clients to contact you?

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